Welcome to a new era that marked the beginning of 2000 was reflected in a hopeful vision of the future for the country's economy. The gap of modernity with nearby countries like Brazil and Chile, was still huge and the emerging information society back then consisted of only 134,672 Internet subscribers, according to Osiptel information. The few Internet users in those days were basically "Cabineros" and large companies, which made its first steps in the search for information. been more than 8 years and seeing the figures today seem decades. By the end of 2008, Peru already had 764,561 subscribers, or nearly 6 times the amount of hits in 2000. 90% of those hits are connections to households and small and medium enterprises.
The "boom" of the Internet has been so strong that the government end its management estimated one million subscribers in the country.
However, can we say that with such overcrowding, Peruvians know how to use the various features of the Internet, as it is done in most developed countries?
LOOKING INTO
As growth in the number of subscribers surprisingly, more striking is the number of Internet. In recent research "Internet Use and Attitudes Toward 2009", the consultancy Ipsos Apoyo Opinion y Mercado found that 50% of Lima's population (estimated at 8.7 million people) are Internet users.
According to the consultancy, the average Internet user is male Lima (53% of potential users) with an average age of 27 years, which is connected primarily from a public booth, which consumes an average of 1 hour and 55 Internet minutes per session. Most connect 2 times per week.
However, in the area of \u200b\u200bcustoms and attitudes of domestic netizens which express the quality of the operation that Peruvians do Internet. 26% of Internet users use the Internet primarily to search for academic information, and 21% use it to chat. Those who make use of cyberspace for work, and find information about jobs, barely 11%. In turn, 91% of Internet users have not purchased or sold any items through this medium. NETWORKS
The Ipsos study also findings support the use of social networks. 50% of the population of Internet users in Lima (2.1 million) belongs to at least one social networking site . Most part of the network Hi5, the third to Facebook, and on a smaller scale, a Sonic and My Space .
In countries with similar figures, advertising in this medium tends to be at least dynamic. However, in Peru, only 67% of users of these social networks have noticed that there are companies that advertise, and only 22% of them came to see the details of such notices.
Possibility?
Peruvians The approach we are taking to the Internet (chat or find information to study) misses business functionalities that may occur under this bracket. "Our study shows a lot of distrust or even fear of the user with the transaction (enter your password can expose cyber fraud or theft). There is also misinformation about the dynamics of purchase or sale (how much will it cost? Who me delivered?) etc. "said Javier Alvarez, director of the study by Ipsos Apoyo . However, the gap in Internet use is defined by experts as a great business opportunity. " I think private enterprise is an interesting challenge to exploit this situation to develop and educate the market. In general, an effort that requires several actors including government, banking and private enterprise as a whole "he said.
For its part, according Eduardo Villanueva, a professor at the School of Communication at the Pontifical Catholic University, the development of commercial exploitation of the Internet in Peru depend on the levels of banking. " While there is a low use of banking services, I do not have Internet developments in Peru " he said.
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not yet exploited in Peru paid access to information. Villanueva said that the major global corporations already are considering moving to a paid access model, the failure of advertising sales for revenue.
"However, we note that as experience tells, online success is not guaranteed money," he said.
Source: Trade
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